Launched and scaled Google Performance Max using first-party Customer Match data
Request a consultationFractional CMO: acquisition and conversion optimization
55% monthly profit growth
World Wide Vintage Autos case study — Classic and specialty car sales
Request a consultation →The challenge
Lead generation relied largely on SEO, with no structured paid funnel or consistent call-quality process. Approximately 40% of inbound calls were missed, site performance scored below 90 in Lighthouse, and the business needed more qualified demand without increasing its fixed $2,000 monthly media budget.
Starting point
- Approximately 75 inbound calls per month
- 5% conversion rate and 40% sales-qualified-lead rate
- $28 Google cost per acquisition
- Monthly profit before the engagement established the growth baseline
- Roughly 40% of inbound calls missed
What Z2 changed
From disconnected activity to an accountable growth system.
Organized audiences and asset groups around classic-car buyers, inventory, and vehicle type
Built faster, image-rich landing pages with clearer Call Now and Reserve CTAs
Implemented GA4, GTM, JustCall recording, and an inbound-call playbook
Introduced immediate answer and double-tap callback standards
Tested gallery-first against specification-first pages; gallery-first produced a 12% conversion lift
Results
Measured operational and commercial improvement.
Primary outcomeMonthly profit increased by approximately 55% while cost per acquisition fell by about half and conversion rate rose from 5% to 9% within the three-month ramp.
After implementation
- Approximately 139 monthly conversions and inbound calls
- 9% conversion rate and 55% sales-qualified-lead rate
- $13-$14 Google cost per acquisition
- Monthly profit increased by approximately 55%
- Missed calls fell from roughly 40% to below 5%
- Site performance improved to Lighthouse scores above 90
Ready to improve the revenue system?