Executive leadership grounded in implementation
Chris Fisher is the founder of Z2 Consulting and a fractional CMO/CRO based at 4695 Chabot Drive, Suite 200, Pleasanton, CA 94588. He has led sales, marketing, acquisition, revenue operations, and growth initiatives across SaaS, healthcare, enterprise technology, ecommerce, professional services, manufacturing, and financial services.
His experience includes serving as a marketing executive for two public companies, completing two successful business exits, advising more than 1,000 CEOs and founders, and contributing to more than $400 million in combined client revenue.
What Chris helps companies solve
- Unclear positioning and inconsistent customer acquisition
- Marketing activity disconnected from qualified pipeline and revenue
- Weak landing-page, CRM, follow-up, or sales conversion
- Agencies and internal teams operating without senior direction
- Reporting that cannot connect spending to customers and revenue
- Practical AI implementation across marketing and sales workflows
Evidence, not generic claims
Z2 publishes detailed case studies with baselines, actions, timeframes, and measurable outcomes. Results include reducing measured cost per conversion from $262 to $21.57, increasing website conversions from 9 to 72 per month, and supporting 500 new pharmacy customers through an AI-enabled acquisition program.
Learn from Chris
Read the complete guide to hiring a fractional CMO →
Understand fractional CMO costs and pricing models →