Configured SalesMind.ai voice outreach for up to 500 pharmacy calls per day
Request a consultationAI-powered pharmacy acquisition
500 new pharmacy customers
Wellgistics Health case study — Wholesale pharmaceutical technology
Request a consultation →The challenge
Wellgistics needed to acquire retail and independent pharmacy customers at scale without expanding SDR headcount, while maintaining a compliant outbound process and giving human closers qualified, context-rich follow-up opportunities.
Starting point
- A purchased pharmacy ICP list segmented by state, license type, and product category
- The sales team needed qualified pipeline rather than calendar appointments
- The offer centered on an AI-powered cost-savings portal and line-by-line NDC analysis
What Z2 changed
From disconnected activity to an accountable growth system.
Tailored scripts by state, license type, and generic, brand, or specialty category
Captured NPI, role, buying window, interest reason, objections, recording, and call summary
Automatically created follow-up tasks for the appropriate Wellgistics representative
Applied consent statements, sensitive-data redaction, state calling windows, do-not-call suppression, and an opt-in list
Tested objection-handling variants for wholesaler contracts, GPO ties, rebates, and scheduling constraints
Results
Measured operational and commercial improvement.
Primary outcomeThe program generated 2,108 qualified follow-ups that supported 500 new pharmacy customers across the first half of the year, allowing human representatives to focus on warm callbacks rather than cold prospecting.
After implementation
- 6,262 completed dials including redials and 3,631 answered calls
- 60.9% answer rate
- 2,108 qualified follow-up leads at a 58.1% follow-up conversion rate
- 350 new pharmacy customers in Q1 and 150 additional customers in Q2
- Implied 23.7% conversion from qualified follow-up to new customer
- Same-day first conversations for most warm follow-ups
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