Developed and implemented a go-to-market plan connecting paid acquisition, a focused landing page, and rapid human follow-up
Request a consultationGo-to-market strategy, paid acquisition, and speed-to-lead
147 Meta leads and 59 Google conversions in 30 days
TruFinCo: a bootstrapped, family-owned business. In 30 days, Z2’s campaigns generated 147 Meta leads at $10.10 each and 59 Google conversions at $62.04 each—on approximately $5,145 in combined ad spend.
Request a consultation →The challenge
TruFinCo, a bootstrapped, family-owned business, needed a repeatable way to attract prospects and turn interest into sales conversations. Without an established sales and marketing process, every advertising dollar needed to count.
Starting point
- No established process connecting marketing to sales
- No reported Meta leads before the engagement
- Inactive Google advertising
- High-friction forms and calendar booking requirements added steps between interested prospects and the team
What Z2 changed
Reach the prospect. Make it easy to inquire. Have a person respond quickly.
Built a dedicated landing page, removed high-friction forms and calendar booking steps, and made submitting an inquiry the primary action
Introduced speed-to-lead with prompt follow-up and humans handling calls, helping prospects reach a person quickly
Launched Meta and Google Ads campaigns on a small, self-funded budget: Meta to generate inquiries and Google to reach people actively searching for funding solutions
30-day results
A working go-to-market system on a modest budget.
Primary outcomeIn 30 days, Z2’s campaigns generated 147 Meta leads at $10.10 each and 59 Google conversions at $62.04 each—on approximately $5,145 in combined ad spend.
After implementation
- 147 Meta leads at $10.10 per lead
- 59 Google conversions at $62.04 per conversion
- 334 Google clicks on $3,660.27 in Google ad spend
- Approximately $5,145 in combined advertising spend—about $172 per day
- A defined process connecting advertising, a lower-friction landing page, and rapid human outreach
The business impact
Built for a bootstrapped, family-owned company.
TruFinCo gained a working go-to-market system: advertising to attract prospects, a landing page that reduced friction, and rapid human outreach to move inquiries into sales conversations. Z2 connected those pieces into a practical process the business could operate on a modest budget.
Reporting window: August 31–September 29, 2026. Meta spend is estimated from the displayed lead count and cost per lead; Google spend was $3,660.27. Results are platform-reported and may overlap across channels. Closed sales and revenue were not verified.
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