Repositioned the ideal customer profile from cryptocurrency buyers to the larger audience of active traders
Request a consultationGTM strategy, positioning, acquisition, and trial activation
Increased monthly SaaS signups from 14 to 192
TradeInsights case study — Trading intelligence SaaS
Request a consultation →The challenge
TradeInsights was positioned primarily toward cryptocurrency buyers and generated approximately 14 new signups per month. The platform needed a larger, more commercially relevant ideal customer profile and a complete acquisition experience designed around activation and paid conversion—not simply registration volume.
Starting point
- Approximately 14 new signups per month
- Positioning focused primarily on cryptocurrency buyers
- Branding, messaging, and website experience needed modernization
- No complete trial-to-buyer journey built around behavioral activation
- Customer acquisition lacked an integrated Google, Meta, landing-page, and follow-up system
What Z2 changed
From disconnected activity to an accountable growth system.
Rebuilt the brand, messaging, website experience, and go-to-market strategy to current 2026 standards
Created a measurable conversion funnel around a 14-day free trial
Tracked trial behavior and designed automated email sequences to prompt the next meaningful action
Developed and managed Google and Meta customer-acquisition campaigns
Used behavioral and conversion data to continuously refine ads, landing pages, onboarding, offers, and trial activation
Results
Measured operational and commercial improvement.
Primary outcomeMonthly SaaS signups increased from approximately 14 to 192—about 13.7 times the previous volume—while conversion rates more than doubled after Z2 repositioned the audience and rebuilt the brand, acquisition funnel, paid media, onboarding, and trial activation system.
After implementation
- Monthly signups increased from approximately 14 to 192
- Monthly registration volume increased approximately 13.7 times
- Conversion rates more than doubled
- Qualified lead generation increased many times over
- The ideal customer profile shifted from crypto buyers to active traders
- The brand and complete digital experience were modernized
- A measurable 14-day trial-to-buyer funnel and automated behavioral activation system were established
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