Reorganized the buying journey into three customer-focused solution paths
Request a consultationDigital strategy, website optimization, conversion funnels, and Google Ads
700% more website conversions
Linortek case study — Industrial IoT and control systems
Request a consultation →The challenge
Linortek's dependable industrial monitoring and control technology was presented primarily through proprietary product names. New buyers searched by problem and desired outcome, then arrived at a site that expected them to understand the product portfolio before they understood the solution. The previous campaigns generated approximately nine website conversions per month.
Starting point
- Approximately 9 website conversions per month
- Product-led messaging built around unfamiliar proprietary names
- A disconnect between search intent, advertising, and website destinations
- Prospects had to determine product relevance before understanding the solution
What Z2 changed
From disconnected activity to an accountable growth system.
Reframed website messaging around business problems, applications, and outcomes
Connected advertising messages to relevant landing destinations and clearer calls to action
Aligned campaigns, keywords, ads, and landing pages with higher-intent customer searches
Added negative keywords and reduced irrelevant coverage
Improved conversion measurement, campaign visibility, Performance Max search themes, and supporting assets
Results
Measured operational and commercial improvement.
Primary outcomeWithin 60 days, Linortek's monthly website conversions increased from 9 to 72—a 700% increase and eightfold growth—after Z2 aligned customer intent, advertising, landing pages, and the conversion journey.
After implementation
- Monthly website conversions increased from 9 to 72
- 63 additional monthly conversions
- Eight times the previous monthly conversion volume
- 6,610 clicks during the reported Google Ads period
- $1.95 average cost per click
- $179 cost per conversion
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