Z2 Consulting gives Bay Area founders senior marketing and revenue leadership without the delay and fixed cost of hiring a full-time executive. Based in Pleasanton, Chris Fisher works directly with leadership teams to turn product potential into an executable Silicon Valley GTM plan and a measurable revenue system.
Request a consultationBay Area and Silicon Valley growth leadership
Fractional CMO for Bay Area Founders
Build and execute a practical go-to-market plan that connects positioning, customer acquisition, sales execution, measurement and revenue.
Request a consultation →From product to market
A GTM plan your team can actually execute.
A useful go-to-market plan connects the ideal customer, positioning, offer, channels, funnel, sales process and financial targets. It should make the next decisions clearer—not become another strategy deck.
The plan establishes
- Ideal customer profiles and buying committees
- Positioning, differentiation and priority offers
- Acquisition channels and campaign economics
- Lead qualification, routing and sales handoffs
- Pipeline targets, conversion assumptions and reporting
Hands-on leadership
Strategy, implementation and accountability.
Build the ICP, positioning, offer and GTM operating plan
Lead campaigns, funnels, CRM and sales-process improvements
Connect marketing activity to qualified pipeline and revenue
Transfer a documented system the internal team can operate
Built for founder-led companies
Local access without limiting the engagement.
Z2 is based in Pleasanton and can work closely with teams across Silicon Valley and the broader Bay Area. Engagements can also support distributed teams and companies serving national markets.
Typical situations
- Launching a new product or entering a new market
- Growth has plateaued despite continued marketing activity
- Sales and marketing lack shared priorities or measurement
- The founder remains the default head of marketing
- The company needs investor-ready commercial assumptions
Related resources
Evaluate the model and the operating approach.
Ready to improve the revenue system?